moneywise:
drtv

Produced for: Independent Age

Independent Age required an advert that they could broadcast through Sky AdSmart to increase orders of a public information leaflet. 


Filmed in London with a small crew of just 4, and shot in just one day, we went from filming to broadcast within just two weeks and led on the media targeting and buying, and all regulatory processes with Clearcast – ensuring the client experience was completely smooth. 


Television sets in specific postcodes were targetted, based on relevant household income, in order to drive maximum response. 


We’re Clearcast Agency certified and are used to navigating the restrictions that TV advertising involves. Utilising a small team and agile production methodology, we can produce television spots and take them to broadcast more cost-effectively than other DRTV agencies.

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